5 reasons to use animation art in your videos

The world is becoming increasingly interconnected and, with this, the importance of reaching extended demographic areas has become more important than ever. In particular, the need to address environmental issues has become a major focus for many organizations and governments. Reaching out to extended demographic areas is an important part of any effort to effect change on a global scale.

This requires not only an understanding of the challenges and opportunities these areas face, but also an effective strategy for engaging them in meaningful dialogue. To do this effectively, organizations must be mindful of cultural differences when attempting to engage different communities in environmental conversations. In addition, it is equally important that those leading the charge to make positive changes are aware of their own biases and prejudices when addressing environmental issues.

For instance, many organizations may have limited exposure or experience working with populations from diverse socioeconomic backgrounds who may have different perspectives on environmental policies.

It is essential that these groups are given equal consideration when crafting strategies for addressing environmental concerns in extended demographic areas.

Stop-motion Animation, Cut-out Animation, Flip-Book Animation, Claymation, Puppetry Animation - 5 techniques that you can use to create interactive videos to express your way of being more active in combating environmental issues, such as climate change, pollution and global warming. We prepared for you 5 reasons why you should consider using animations in your video:

#1 Easy way to tell your story

Storytelling through videos can be an effective way to engage the public on important and complex issues such as climate change. The videos can have a big impact as they are able to show what is happening in a very vivid and clear way.

#2 Videos attract 

If you want to increase your conversion rate, try using animation. Animation can help to grab attention and guide users through your content, making it more likely that they will convert.

#3 It's simple to comprehend

Video delivers high value and impact, its ability to connect with and inspire trust in audiences. There are several reasons for this: video content helps your audience to easily learn about a certain issue or cause. Visual cues help memory processing and memory recall. This is clear with learning in general: lots of people learn quicker and/or better with the association of photos and their respective words.

Jemila stop polluting

#4 It can reach an extended demographic areas

If it weren't for social media, the content might not reach as many people from as many demographics as quickly. Nowadays, anyone can become an environmental activist without a credential or book deal; they simply need to pick up their phone and take action on an issue they care about.

#5 Video is versatile

Video combines the explanatory power of imagery, text and audio to share a lot of information very efficiently. 94% of video marketers say video has helped increase user understanding of their product or service.

Got complex information to get across? Explainer videos are especially good at this. 

Video content can also be turned into different communication and marketing materials. Through the magic of editing, longer-form videos can be cut down into bitesize social media clips. Additionally, it’s relatively simple to convert into beautiful still images and eye-catching gifs.